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If you’re wondering what Google Search generative experience is, we’ll go over everything you need to know about the latest AI project announced at Google I/O.
Once you learn what it is, you’re going to immediately want to head on over to our waitlist and sign-up guide so that you can secure early access to Google Search’s generative AI. Getting onto the waitlist early is going to be huge, and we’d recommend it for anyone interested in how Google Search, SEO, and digital marketing is going to change.
The introduction of Google Search’s generative experience promises to shake up the internet, and could be the single largest digital pioneering event since the first webpage went online. So – what is the Google Search generative experience that is shaking the internet?
Here’s what we know about Google Search’s generative experience
Revealed at Google I/O on May 10th, the search engine saw a huge development in AI that promises to change search behaviour forever.
‘Supercharging Search with Generative AI‘ is how Google have phrased the development, while providing explanations of how the AI will be integrated into the search engine.
How AI will change Google Search
Ordinarily, when you search on Google you see swathes of results relating to your search. These are ranked in terms of authority, accuracy, topical relevance, and a slew of other factors. However, with a generative AI experience, you’ll see “an AI-powered snapshot of key information to consider, with links to dig deeper.”
You’ll also see related questions alongside their answers, providing the user with a clear information journey, and you’re also going to be able to converse with Google Bard to dig deeper into your dive.
This will effectively lead to Google’s AI curating what digital content to show you – which is going to change digital media forever.
How AI will change Google shopping
Another of the examples shown by Google related to how AI generative search is going to impact online shopping.
This was exemplified through how searches for a bike online were met with AI generated picks for the best bicycle products. The AI collects a series of related products, attaches price, specs and description, while also providing links to where to buy them.
While this is exciting – the automation of shopping and product suggestions under one company, Google, takes away a huge source of individuality that digital affiliate marketing businesses offer.
Google Shopping pulls its results from the Google Shopping graph, which is apparently updates 1.8bn times a hour. This means that Google AI shopping results are going to be live-updated at all times – which is actually a huge benefit that the service brings. Google’s partnership with Shopify comes into play handily here.
Reactions to Google Search generative AI experience
As with anything AI-related, there’s going to be a mixed reaction. Already, just hours after the initial announcement, the digital media world has been shaken slightly.
The following Twitter exchange hit the web just a few hours after Google Search’s latest update was revealed:
The zeitgeist of digital media is encapsulated within this exchange, with one side sceptical of impending change to practice, and the other more receptive to it.
Frequently Asked Questions
Is Google Search generative AI experience ready to launch?
At the moment – the service is still not launched, though the waitlist is going to be filtered through very shortly.
Is Google Search generative AI its own search engine?
Google Search generative experience is effectively a whole new search engine built on the foundations of Google.
