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After months of lobbying from numerous content creators worldwide, Twitch has finally brought back the 70/30 revenue split for subscriptions, but there’s a catch. You can only avail of this program if you can “maintain a sub count of at least 350 recurring paid subscriptions for three consecutive months.” Once you do, you’ll apparently be enrolled automatically “for the next 12 months, even if you dip below the subscription threshold for the 12-month period.”
The announcement of the new Partner Plus program was recently revealed through a blog post created by Twitch officials Mike Minton and Laura Lee. In it, they also stated that the new project would officially be launched on October 1, 2023, meaning streamers that “meet the qualification criteria in July, August, and September” will be enrolled and notified in October.
Mere days after the failed launch of their new ad guidelines back in early June, the notorious streaming platform has now decided to follow that effort up with what many are calling a “PR stunt” that doesn’t change much for a majority of content creators. Since you need to maintain a minimum of 350 paid subscriptions over a three month period, this program is essentially limited to those that already have a decent following as smaller streamers will undoubtedly struggle with the minimum requirement.
It’s also worth noting that the 70/30 revenue split from recurring monthly subscriptions and gift subs will only be applicable “for 12 months up to US$100K.” As soon as the 12 months have elapsed or the revenue split cap has been reached, the original 50/50 split will likely be reinstated and you’ll have to go through the three-month process of maintaining 350 paid subs all over again.
Community reaction towards this new set of rules has largely been negative as the somewhat steep requirements won’t actually be able to help struggling streamers. Because of this, many are now calling for Twitch to bring back the 70/30 share for every content creator on the platform as opposed to having guidelines that merely benefit the few already at the top.