Diablo 4 community slam Blizzard over shop armour prices

Diablo 4 community slam Blizzard over shop armour prices
Ben Borthwick Updated on by

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As we approach the launch of Diablo 4, many potential fans are finally getting to see what plans Activision and Blizzard have for the game’s cosmetic store – but initial impressions haven’t been ideal.

Multiple threads on the official Diablo subreddit have posted some of the prices for these cosmetic pieces. A popular example from the store has been this Wraith Lord equipment bundle, which includes a full armour set, plus weapons for a Necromancer that gives off some very Sauron-from-LOTR energy, but is priced at 2800 Platinum coins. In real money, that comes out to a not-insignificant $24.99 USD.

As you’ve no doubt guessed, this hasn’t gone down too well with the community. “Yeah, I’ll never buy anything tbh other than new expansions” claims NightyX14. “Even more expensive than OW2 skins” says Kainneabsolute, with Reanima also making a salient point “And OW2 is F2P (free to play) too!” In fact, another user points out that this price is also more expensive than another Activision series with cosmetics for sale “More expensive than COD skins as well” points out SuperArppis.

Amongst the incredulity at the prices though, some were resigned to the fact that many of these cosmetics will likely sell regardless. “For every person here that posts they won’t buy anything off the shop there’s hundreds out there that will,” says Jpcox3981. But among those are people who are tired of seeing this pattern in many big budget games of its ilk. “On voting with my wallet, Blizzard won’t miss my contribution,” says WireMonkey0. “This type of excessive monetization has been accepted by the market and I’m not going to be able to do anything about it. Instead, I’ll probably wait to get the game on sale, then play it wishing I could remove all the s*** they smeared all over it.”

While it’s clear there’s going to be some experimentation at launch as Blizzard and Activision try to ascertain what sells and what doesn’t, this discussion is sure to be a long running one. Coupled with the game’s post-launch content and Seasons, it’ll be up to the players to vote with their wallets – but as JayTheLegends notes, it’s certainly off to an auspicious start. “That’s half a game for a skin.”

For more on the game, check out our Diablo 4 review or alternatively – find out if it’s worth downloading the Diablo 4 high resolution assets.

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