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The release of Warhammer 40K: Space Marine 2 has been a massive success, outselling DOOM games and allowing the devs to consider actual story DLC.
While devs had to fight to keep the game’s brilliant ending and struggled to make Chaos enemies fun to fight, the game is a beloved release bringing tonnes of newcomers to the franchise, and its stores.
Warhammer stores filled with Space Marine 2 fans
After years of Games Workshop stores suffering from low populations, the release of the new video game has sparked a new wave of interest. Countless long-time fans have reported seeing more customers than ever as newcomers come to paint their first Ultramarines to celebrate the game.
“About a week and a half after Space Marine 2 launched I went in to get the Space Marine Codex and the store was absolutely packed,” one fan explained on Reddit. While the store typically brought in only a couple of customers at any given time, it was now filled with more than a dozen customers.
“The manager told me that the release has affected his store in ways he never expected and he is physically seeing Warhammer going mainstream,” they continued.
Other fans of the miniatures have explained that they’re constantly seeing new faces at their local stores. In Britain and America, new customers are popping up with many stores now having empty shelves where Ultramarines used to pile up.
Changing perspective
Alongside the longtime Warhammer fans in the Reddit thread, newcomers to the series have also revealed how the new game has changed their perspective on the series.
While Warhammer 40K was once seen as nerdy and something to make fun of, Space Marine 2 has brought the series into the mainstream.
“It changed me and my buddy’s perception on 40k/Warhammer as a whole,” one player said. “We had a friend who was in DEEP with 40K, hundreds upon hundreds of custom painted minis. We always took [the] p***, called him a turbo nerd.
“Now me and my other buddy have played SM2, we’re ordering books, diving deep into lore, he’s got into Salamanders and me into Iron Hands, and our buddy is smug as f***.”
As one of the deepest, densest sci-fi universes ever made, Warhammer is a series more than worthy of mainstream appeal. With the release of Saber’s latest game, it seems that the series is more mainstream than ever.
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