It happened last year with FIFA 10 and the same price war looks set to kick off on Friday with FIFA 11.
According to MCV all leading supermarkets are getting in on the action, with prices starting at only 97p.
You’ll have to part with a new release to get the 97p price, though. Trade-in Halo: Reach, Dead Rising 2 or F1 2010 at ASDA and FIFA 11 will be yours for under a quid. Alternatively, ASDA will be also selling the game for £29.97 with no qualifying criteria.
The cheapest non-trade-in price appears to be Sainsbury’s which is offering the game at only £24.97 when you spend £30 or more on other items in store.
Tesco is matching the Sainsbury’s price, but you’ll also need to snap up another chart title to get the deal. Morrisons has the same promotion, albeit with a slightly higher £27.99 price attached to the game.
See why FIFA 11 is worth your money by checking out our review.
If you spot a FIFA 11 deal share it in the comments section below. You’ll find the cheapest online price at Amazon.co.uk.