It seems EA may already have a new name in mind for its FIFA series, as multiple trademarks have been filed for ‘EA Sports FC‘.
As spotted by Video Games Chronicle, the company has filed the applications with both the UK and EU Intellectual Property Office. EA made those applications on October 1 and October 4 respectively, according to the filings. Both are categorised under Class 9 “downloadable computer game software” and Class 41 “Entertainment services, namely, providing an online computer game.”
While it’s not any guarantee this is the new name for the series, it does line up with comments EA made late last week. In celebrating the success of FIFA 22, EA published a statement. The company said it was “exploring the idea of renaming our global EA SPORTS football games”. As a result, it was “reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world.”
If the series does drop its FIFA name for EA Sports FC, it doesn’t sound like EA is too concerned about too much blowback. The statement also boasted EA has “the collective strength of over 300 individual licensed partners that give us access to 17,000+ athletes across 700+ teams, in 100 stadiums and over 30 leagues around the world.”
“The breadth of our partnerships and our ecosystem of licensed content will enable us to continue to bring unrivalled authenticity in our EA SPORTS football games, now and for many years to come.”