From Software is aiming to capture a wider audience with PS4-exclusive Bloodborne, compared to the niche, hardcore following of the Souls series, it's revealed.
Speaking at Gamescom (quoted by VG247), producer Masaaki Yamagiwa spoke of how the team will look to offer a more accessible game while maintaining an experience Souls fans will enjoy.
"In terms of who the game is aimed at, and who we want to capture in terms of the audience, obviously we can't betray or disappoint the fans out there," he said, "They're very, very important. They'll be the main ambassadors of the game."
He continues by suggesting that players will not die as frequently in Bloodborne as they did in the Souls series. "You died a lot in the previous games, and you had to persevere, but one of our main goals with this game is that we don't want to focus on punishing the player," Yamagiwa said.
"We want to deliver a game that gamers love. If the gamer likes the game they'll definitely like it enough to have that bit of perseverance, but the way in which we're making the game? The sense of punishment is much less."
Bloodborne is due out some time in 2015 exclusively on PS4.