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Ubisoft’s internal studios have begun skipping the pitching process for its experimental projects, as long as production costs remain cheap enough.
In an interview with The Guardian, Ubisoft CEO Yves Guillemot said that the company’s studios have begun to forego the pitching process altogether for smaller projects, with Ubisoft Reflections starting development of Grow Home in secret.
“[Managing director] Pauline Jacquey said ‘we’re going to do a game that’s so cheap we don’t need your approval – we have something that’s already good enough’. When I saw it for the first time it was 60% done. I like that approach. When a project costs more than $5m we need to look at it because it can go wrong. But when it’s €200,000 to €300,000, they can make all the decisions they need to to make it happen.”
Guillemot also affirmed that Ubisoft will continue to support triple-A development with its smaller titles like Child of Light and Valiant Hearts.
Source: The Guardian
