Developers who try new things are being burned by "pundits" and "angry entitled fans", according to Treyarch, developer of Call of Duty: Black Ops.

Black Ops community manager Josh Olin believes more and more gamers seem to forget what the industry is all about: creativity.

"It's a creative industry - the most creative form of entertainment in existence," Olin told Nowgamer. "Too many developers who try new things are getting burned by "pundits" and angry entitled fans who look to be contrarian, sometimes simply for the sake of being contrarian.

"The only thing this attitude aims to achieve is stunt that creativity and innovation even further, which is something that no rational gamer looking to be entertained would want to do."

The first map pack for Call of Duty: Black Ops, First Strike, is out now exclusively on the Xbox 360.

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