Video Gamer is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Prices subject to change. Learn more
THQ believes it doesn’t need to produced $100 million games in order to compete in the core gaming market, CEO Brian Farrell has told VentureBeat.
“Where can THQ stand out? Competing with 100-million-dollar budgets? Probably not,” said Farrell.
What it can do it produce unique games such as Metro: Last Light.
“A new world you’ve never been to before with a feeling and an ambiance that gamers can’t get elsewhere?” said Farrell.
He added: “There will be some hundred-million-dollar budget games, and that’s not where we intend to compete. We can still compete very aggressively with the talent in our studios. Again, the accolades that Darksiders II is getting, it’s just a well-made game built on existing technology, a great storyline, great gameplay. Gamers like that, they don’t ask us what the production budget was.”
In addition, the hiring of Naughty Dog co-founder Jason Rubin was a “huge win” for the publisher, says Farrell.
“He is a smart, creative, but disciplined guy who has a vision to do even better on the core side,” enthused Farrell. “We also share a vision for where the industry is going and where the core business is going on a digital level. I’m personally re-energized. I think a lot of the company is too.”
