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Actor Jerry Lambert’s Wildcat Creek Inc and Bridgestone are being sued by Sony, who claim Lambert is in breach of contract. The actor, who has become popular as spoof Sony executive Kevin Butler, has appeared in an advert for Bridgestone playing a very similar role.
In a statement given to VentureBeat, Sony details the reasons why it’s taking action.
“Sony Computer Entertainment America filed a lawsuit against Bridgestone and Wildcat Creek, Inc. on September 11. The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. We invested significant resources in bringing the Kevin Butler character to life and he’s become an iconic personality directly associated with PlayStation products over the years. Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market, and causes damage to Sony.”
Some of the ads made for Bridgestone have now been altered.
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