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Sony Computer Entertainment America (SCEA) has announced a multi-million advertising campaign for the Sony PSP, due for release in North America on March 24th 2005. The ad campaign will cover all bases, with print, TV, outdoor and online ads all being used.
The campaign has a hip, urban feel to it, and as Sony put it, invites “consumers to break free from the constraints of the handheld gaming ghetto.” How well this advertising will do remains to be seen, but at Pro-G we think massive stock shortages are more than enough to generate huge amount of interest in the console.
“PSP is the first product to deliver on the portable entertainment promise that today’s consumers seek, a true blending of technology, fashion and fun,” said Andrew House, executive vice president, Sony Computer Entertainment America. “Through the PSP marketing campaign, we are taking portable entertainment to the mainstream, expanding audiences with sophisticated games and a wealth of other options for the mobile lifestyle.”
We’ll bring you news on how well the PSP performed at retail in North America early next week.
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