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EA has teamed up with retailer GAME to create the Need for Speed Shift UK Championships.
The event kicks off on August 28 and challenges gamers to put their racing skills to the test as they compete to post the fastest lap times playing Need for Speed Shift.
Heats will take place at 49 GAME stores, with the fastest winners going on to face off in a final set of time trials to be held at Thorpe Park, Surrey, on September 26. The 49 finalists will then compete to set a quick lap, with the fasted being crowned the Need for Speed Shift UK Champion. The winner will receive the keys to a brand new Nissan 350Z GT sports car. There will also be a host of other spot prizes for participants in individual stores.
“With Need for Speed Shift, we set out to create a racing game that pushes the genre and delivers something never before seen in a Need for Speed title,” said Stuart Lang, EA UK Marketing Director. “By focusing on the driver’s experience through the first-person view, we are able to capture the high-speed intensity and gripping emotions of racing. This contest will allow thousands of gamers across the UK to experience that feeling and reward them for their skill.”
Need for Speed Shift is scheduled for release on September 18 for Xbox 360, PS3, PC and PSP.
The Need for Speed Shift UK Championship tour will visit the following GAME stores:
London and the South East
Tunbridge Wells, Royal Victoria Place – 28th August
Maidstone, Week St. – 29th August
Bluewater, Upper Rose Gallery – 30th August
Thurrock, Lakeside – 31th August
Chelmsford, Exchange Way – 4th September
Ilford, Exchange Shopping Centre – 5th September
Romford, Liberty 2 Centre – 6th September
Chatham, Pentagon Centre – 11th September
Bromley, The Glades – 12th September
Beckton, Gallions Reach – 13th September
London Oxford St, Oxford St – 18th September
Brent X, Brent X – 19th September
Walthamstow, Walthamstow – 20th September
South
Plymouth, New George Street – 28th August
Taunton, Fore Street – 29th August
Cardiff, Queen Street – 30th August
Carmathen, Greyfriars – 31st August
Bedford, Midland Road – 4th September
Luton, Arndale Centre – 5th September
Slough, Queensmere Centre – 6th September
Basingstoke, Festival Place – 18th September
Reading, The Oracle – 19th September
Swindon, Regent Street – 20th September
Midlands
Banbury, Castle Centre – 28th August
Coventry, Arena Park – 29th August
Merry Hill 123, Brierly Hill – 30th August
Merry Hill 217, Merry Hill Shopping Centre – 31st August
Walsall, Park St – 4th September
Wolverhampton, Dudley Street – 5th September
Chesterfield, Vicar St – 6th September
Hanley, The Potteries – 11th September
Telford, Telford Shopping Centre – 12th September
Lichfield, Spires Shopping Centre – 13th September
Nottingham 2 569, Victoria Shopping Centre – 18th September
Nottingham 1 524, Listergate – 19th September
Sheffield Meadowhall, Meadowhall – 20th September
North
Fort Kinnaird, Edinburgh, Kinnard Shopping – 28th August
The Fort, Glasgow, Provan Walk – 29th August
Braehead, Glasgow, Braehead – 30th August
Silverburn, Glasgow, Silverburn – 31st August
Burnley, James Street – 4th September
Stockport, Princes Street – 5th September
Ashton Under Lyme, The Arcade – 6th September
Bradford, Darley Street – 11th September
Trafford 144, Manchester, Trafford Centre – 12th September
Manchester 231 The Fort, The Fort – 13th September
Manchester 502 Arndale, Arndale Centre – 18th September
Middlesborough, Linthorpe Road – 19th September
Metro Centre, Gateshead – 20th September
