Video Gamer is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Prices subject to change. Learn more
After stunning the gaming world some two months ago in a shock move away from Microsoft to become president of the sports division at Electronic Arts, Peter Moore has delivered a presentation to journalists sharing his vision for the future. One thing’s for sure; the former Microsoft man hasn’t joined the world’s largest publisher “to just sell more Maddens and more FIFAs“.
“There is a great opportunity to take EA Sports and turn it into a general sports brand that can compete not only with Take-Two and Konami and the other usual suspects in the video game world,” Moore said in an interview on Monday, but also “to look at ourselves in a different way and compete with the likes of Nike and ESPN to win the hearts and minds of a very desirable demographic group, which is the 14-to-34-year-old male worldwide.“
Moore went on to add: “That could mean broadcast sports, sports camps, the ability to license consumer products around the EA Sports brand. That means technology that brings sports to life for coaches, players and television viewers, and it means services online for sports fans to connect with one another.“
Moore also discussed EA Sports’ new online quiz title EA Sports GameShow. The game will be free to play and is scheduled to launch for PCs this autumn. The ad-supported quiz game will see players logging on to compete in team an individual contests, and if a success could lead to products on home consoles.
“We continue to talk a good game about online, but we as publishers have not taken full advantage of that opportunity,” he said. “In some ways GameShow is a pilot for what we hope to be a much more substantial online presence going forward.“
