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Look out for Minecraft toys to flood the marketplace in time for Christmas after Mojang appointed Jazwares as global partner for toys and electronics relating to the Minecraft brand.
The deal will see a line-up of Minecraft action figures, plush and paper craft items hitting stores worldwide this holiday season.
“Minecraft is one of the hottest brands on the planet right now,” said Laura Zebersky, EVP of global sales at Jazwares. “The world is playing the game and engaging in its remarkably compelling modes.
“The marketplace is primed for a line of toys, electronics and paper craft items that reflect the fun and creativity of the game.”
Jazwares distributes products to over 40 countries worldwide, including items based on a number of key gaming brands such as Sonic the Hedgehog, Mortal Kombat, Scribblenauts, and Plants vs Zombies.
Source: licensing.biz
