Mass Effect 3 and Reckoning cross promotion revealed

A cross promotion featuring the upcoming demos for Mass Effect 3 and Kingdoms of Amalur: Reckoning will unlock free content in the full titles, EA has announced.

By playing the Kingdoms of Amalur: Reckoning demo – released January 17 – gamers will receive two unlocks for Mass Effect 3 designed by the renowned creator of Spawn, when the game arrives on March 9:

• Reckoner Knight Armour: This armour will maximize damage done in close-quarters combat while a beefed-up power cell feeds energy into weapon systems to increase projectile velocity.
• The Chakram Launcher: This weapon uses a fabricator to manufacture lightweight, explosive ammunition discs. This weapon is earned after completing the Reckoning demo and watching the trailer at the end.

Play the upcoming Mass Effect 3 demo and you’ll unlock the following items for Reckoning when the game launches on February 10:

• N7 Armour: Players can unlock special armour inspired by Commander Shepard’s iconic N7 battle armour including Helm, Cuirass, Gauntlets, Chausses and Greaves.
• Omniblade Daggers: A holographic blade stemming from Commander Shepard’s Omni-Tool, the Omni-blade allows players to stab enemies in close combat. Once players install and play the Mass Effect 3 demo, they will unlock the daggers.

In addition, playing the Reckoning demo will also unlock the following items for Reckoning:

• Twist of Fate Card: This card boosts the player’s ice resistance and is immediately unlocked when he or she activates the Reckoning demo using his or her Origin account.
• Twinned Souls Chakram: A unique weapon that damages enemies while boosting player health and mana in Reckoning.
• The Infernal Helm: Unlocked after completing the Reckoning Tutorial Mode, this protective helmet increases players’ fire damage throughout Amalur.

It’s great to see a promotion like this which doesn’t require gamers purchase Reckoning to get the free Mass Effect items, instead encouraging they try out a demo of a game they might otherwise have not been interested in.

This collaboration also confirms that a Mass Effect 3 demo will be released before Reckoning’s launch on February 10.