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Nintendo UK has today revealed that in a survey of over 1,000 adults, 69% recognised Mario, with only 53% able to identify Paris Hilton and 51% Justin Timberlake.
Other celebs apparently less recognisable than Mario include Beyoncé (31%), Nicole Ritchie (20%), Sienna Miller (11%) and Akon (10%).
Later today Nintendo and GAME are hosting eight special Super Mario Galaxy launch events at eight GAME stores across the UK. Additionally Nintendo projected a giant 150ft image of Mario on London’s famous Battersea Power Station yesterday, lighting up the London sky.
David Yarnton, General Manager, Nintendo UK said: “Mario mania is huge and yesterday we proved it by beaming a giant image onto one of London’s iconic land marks. We expect the release of Super Mario Galaxy to help break the 200 million franchise barrier.“
The franchise ranks alongside top selling music artists and movie franchises such as the Beatles (sold 168.5 albums in the US) and Indiana Jones (186.3 million ticket sales worldwide).
For screens and more information head over to the Super Mario Galaxy game page.
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