Activision boss Bobby Kotick has revealed that if he had the ability to snap his fingers and change one thing at Activision, he'd opt to have a subscription-based Call of Duty game.

"I would have Call of Duty be an online subscription service tomorrow," Kotick told the Wall Street Journal. "When you think about what the audience's interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call of Duty world. I think our players would just have so much of a more compelling experience."

Kotick also revealed that he believes the franchise's audience is keen for such an offering.

"I think our audiences are clamouring for it," he said. "If you look at what they're playing on Xbox LIVE today, we've had 1.7bn hours of multiplayer play on LIVE. I think we could do a lot more to really satisfy the interests of the customers. I think we could create so many things, and make the game even more fun to play. We haven't really had a chance to do that yet."