A demo of open-world Forza Motorsport spin-off Forza Horizon will be released on Xbox Live Marketplace ahead of the game's launch on October 23, developer Playground Games has confirmed.

Speaking to VideoGamer.com at a Forza Horizon preview event in London, Playground Games design director Ralph Fulton said "there's going to be an Xbox Live demo coming out, and I think that's going to be absolutely critical in convincing people who are going, 'They better not have ruined Forza!'

"They'll be able to pick it up and go, 'Okay, I see what they've done here'. And equally, the people who are like 'I didn't get on with Forza Motorsport for whatever reason, is this for me?', I think the Xbox Live demo is going to be a great way for them to pick it up and see how this is different."

Microsoft announced Forza Horizon in a low-key fashion ahead of E3 2012, but chose not to show the game running during its press conference.

Yesterday, Playground Games confirmed that the game would be getting DLC in the form of monthly car packs, a fully-fledged expansion on December 18 and a DLC season pass.