Consumer reaction to FIFA 12 has been "remarkable" EA chief operating officer Peter Moore has told investors in an overnight earnings call.
Sales to consumers have already reached five million units, with shipments to retailers nearing the eight million mark. Even more encouraging for EA is the stickiness of the title thanks to the popularity of its online elements.
"Around the globe, the consumer reaction to FIFA 12 has been remarkable. 5 million consumers purchased this latest iteration so far, the best reviewed sports game of this current console generation. And with those big sales numbers, FIFA 12 is doing unprecedented levels of online engagement," said Moore. "Four weeks into the launch, we have hosted 271 million online games, an increase of 105 per cent over last year. Fans are currently playing an average of 94 million minutes per day of FIFA 12 online. These numbers can be confusing so let me provide some context.
"One month after FIFA 12 launched in stores, the game is still on the console tray and thus still generating incremental revenue. Players are rewriting our assumptions about their traditional decay curve. They're playing longer, they're more engaged and they are eager to spend in order to extend the experience."
Moore pointed to EA Sports Football Club and FIFA Ultimate Team as key innovations for driving online engagement.
"On the disc and online, FIFA 12 is truly an incredible achievement, and my congratulations go to our FIFA team in Vancouver," he concluded.
FIFA 12's success is well deserved - read our review to see why.