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Assassins’s Creed: Brotherhood has sold over one million copies across Europe in under a week, Ubisoft has revealed to MCV.
The rapid sales have made Brotherhood Ubisoft’s fastest-selling game ever in Europe.
Brotherhood’s sales have also pushed the franchise over the 20 million mark, and Ubisoft expects this figure to rise to 30 million by this time next year.
“If you compare [the 1m in a week] with last year’s ACII sales this is a big jump – so it’s a great achievement,” Geoffroy Sardin, EMEA chief of marketing and sales at Ubisoft told MCV.
“It’s the best launch in the history of Ubisoft’s European sales, and our best-selling launch title ever.”
Sardin believes much of Brotherhood’s success is thanks to the introduction of multiplayer gameplay.
“Apart from the big marketing campaign that we started a few weeks ago, and which continues over the coming weeks, the main reason the game has succeeded is that we transformed the brand from a single player one to a multiplayer one,” explained Sardin.
Sardin said that 60 per cent of all Brotherhood players are taking part in the multiplayer modes.
“It is the first time we have added such a big multiplayer mode to an action franchise – but we’re seeing people play a lot and regularly, so clearly they do enjoy it. The activity on forums is very happy.”
Assassin’s Creed: Brotherhood was expected to be one of the biggest-selling games of the year and it hasn’t disappointed.
While unable to compete with the record-breaking two million launch week of Call of Duty: Black Ops, by any other marker Brotherhood is a huge success for Ubisoft. What’s now important for the title is it maintains strong sales over Christmas and New Year without requiring price reductions at retail.
