The Play Label of Electronic Arts has announced that its Hasbro branded video games have sold a combined total of more than eight million units at retail globally.

To date the alliance between EA and Hasbro has seen the launch of 20 different Hasbro brands on 18 different digital platforms.

"EA's Hasbro-branded line-up has experienced tremendous success in the casual games market with video games that hold great appeal for families and kids as we've retained the essence of Hasbro's iconic brands while re-imagining the toy and board game play experiences," said Chip Lange, Senior Vice President and General Manager of EA's Hasbro Division. "We really see these products extending the reach of interactive opportunities available for players today. They made the perfect gift for the holidays, and during the rest of the year, they are the ideal content for mobile gaming devices or to play and keep in touch with friends online."

The Littlest Pet Shop series of video games has seen sales of more than 3.5 million since the first wave of games arrived back in October 2008.

For boys, the Nerf "N-Strike" video game franchise has sold over a million units, as have the Family Game Night and Monopoly series of titles.

EA's Hasbro branded titles have also achieved strong sales on Xbox LIVE Arcade; its seven games launched under the Hasbro Family Game Night umbrella have sold a combined 500,000 copies and ranked as the fourth most popular game on the service in 2009.