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Pokemon GO’s success has energised EA in its augmented reality projects and is full of praise for what developer Niantic has created.
“I think that what that team has done is very, very strong,” said Andrew Wilson, EA CEO and director during the publisher’s first quarter earnings call. “It’s a great blend of an IP that we have known and loved for the best part of 20 years and a new technology that introduces that to a new audience through mobile devices.”
Wilson continued: “As you can imagine, we are energised by the success of Pokemon GO. We have tremendously strong brands that are unbelievably social in nature, where we believe that the participation at a community level through AR will just heighten that experience.
“And we have been working on some things for some time and we’ll continue to work on those, and we’ll be ready to launch them at a time where we think we can better engage communities through AR.”
How long until we see an augmented reality Star Wars experience?
Source: Seeking Alpha
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