EA ‘experimenting’ with new business models for next-gen new IP

EA ‘experimenting’ with new business models for next-gen new IP
David Scammell Updated on by

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EA is “experimenting with additional business models” for new franchises set to be introduced on PlayStation 4 and Xbox One, Games Label president Frank Gibeau has revealed.

Speaking during EA’s FY14 Q1 earnings call last night, Gibeau stated that players will see the new models “come out as we release new IPs and new titles over the first 24 months of the Gen4 platforms”.

EA’s experimentation with new monetisation options appears to have been inspired by the success of Battlefield 3: Premium and FIFA Ultimate Team, which Gibeau states offered a “$200 million digital opportunity” throughout the publisher’s last fiscal year.

“Going forward, those alternative business models… will continue expanding, continue to grow as the online capabilities of the Gen4 machines really manifest themselves and become real,” Gibeau says. “We’ll seek to expand those opportunities across additional franchises.”

EA has publicly revealed almost a dozen titles targeted at next-generation consoles, including Battlefield 4, Titanfall, FIFA 14, Star Wars: Battlefront and Mirror’s Edge.

Battlefield 4 is expected to include a new ‘Battlepack’ component, which lets players purchase gold, silver and bronze Battlepacks to unlock new in-game items and XP bonuses.

Source: EA Fy14 Q1 Earnings Call (via Seeking Alpha)