Disney: We’re following Nintendo’s playbook

Disney: We’re following Nintendo’s playbook
James Orry Updated on by

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Disney Interactive Studios executive VP and general manager Graham Hopper has revealed the house the mouse built hopes to rival Nintendo’s own sales success on Wii with upcoming twisted platformer Epic Mickey.

“I think we’ve tried to learn from the things Nintendo does well,” Hopper told Gamasutra. “One of the things that Nintendo does on their own platforms is they give their projects the time and appropriate resources to be successful, and they iterate until they get there. And I think we’re doing the same with Epic Mickey, giving it the time and resources to be successful.”

He added: “If there’s a third-party game that I think has potential to be as successful on the Wii to Nintendo levels, I’d like to think it’s Disney Epic Mickey. We’re following the same playbook.”

Epic Mickey is scheduled for release later this year only on Wii.