Blizzard's unannounced project, codenamed Titan, is unlikely to be a subscription-based MMO, Blizzard CEO and president Michael Morhaime has revealed.

Speaking during Activision Blizzard's Q2 2013 earnings call, Morhaime said the team was "in the process of selecting a new direction for the project and re-envisioning what we want the game to be."

He continued: "While we can't talk about the details yet, it is unlikely to be a subscription-based MMORPG."

Morhaime reiterated that the game has not been officially announced or dated, and that this type of rethink is not uncommon for Blizzard.

"We've gone through this type of iterative development process several times in the past on the way to creating genre-defining games," he explained. "As we continue our assessment, we have shifted some of the resources from the team to our other franchises, including World of Warcraft and Blizzard All-Stars, which we believe will add immense value to those projects."

Regarding All-Stars, Morhaime added: "We've also been putting a lot of focus on Blizzard All-Stars, our upcoming free-to-play online game.

"Action RTS games have become increasingly popular over the years. As we have in the past with games like World of Warcraft and the original Diablo, we're looking to put our own spin on this genre and challenge some of the existing design paradigms. We've reached a significant internal milestone with Blizzard All-Stars going into wider internal testing and we'll have more to say about the game later this year."

Later this year may well be at BlizzCon in November.

Assuming Titan remains an MMO, it seems most likely the game will be re-imagined as a free-to-play title, much like other MMOs on the market.

Source: Activision Blizzard Earnings Call via Seeking Alpha