Call of Duty has in recent years raised more than a few eyebrows with its close to the line storylines - notably the 'No Russian' sequence in 2009's Call of Duty: Modern Warfare 2 - and despite some bad press has achieved record-breaking sales. However, this isn't an approach DICE plans to take with Battlefield 3.
The game sees Russia invading France, with US troops on the ground, but Battlefield 3 executive producer Patrick Bach stresses this is a work of fiction.
"We're not trying to base it on any political or religious conflict - controversy is probably a good marketing tool, but we make games," Bach told Edge. "Our goal isn't to make controversy. I don't want people to feel bad playing our game. Our goal is to create a fun, entertaining experience. So we are trying to stay away from things that are real - authentic and real don't have to be the same thing."
Speaking further about the studio's depiction of war, Bach added: "When we say Russians versus Americans, it's like Red versus Blue. We try not to depict the reasons for the war, because then it can end up in a very bad place. We depict it from the perspective of an individual rather than an army - it's about you as a soldier on the battlefield, because no matter who you are or on what side you are, it's still drama."
He concluded: "I don't want to create a war simulation or a game which picks sides. I think that would be tasteless."
These latest comments from Bach follow how he told Edge that Battlefield 3 is playing a different tune to Call of Duty.
Battlefield 3 will be released October 28 for Xbox 360, PS3 and PC.