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In a financial earnings call on Thursday, Activision Blizzard’s COO Coddy Johnson confirmed that ‘new IP initiatives’ are in the works at the company (via The Motley Fool).
Activision Blizzard has a cluster of recognisable and prolific IPs under its wing, yet new additions have been few and far between. Blizzard released Overwatch in 2016, and Activision published Destiny and Sekiro: Shadows Die Twice, but its internal studios specialise in modern entries to classic IPs.
However, it seems that the company is now shaking things up. Johnson stated, ‘we have new IP initiatives under way and given our track record, we feel pretty confident about our ability to have success here over the future.’ One of the reasons why Activision Blizzard has been relatively undemonstrative when it comes to new IPs is that there is a ‘very rigorous green light process’ to its project development. Studios will trial, trial, trial again with new ideas, but Activision Blizzard appears to be especially conscientious in this regard.
In addition, Activision’s president Rob Kostich teased future remasters, resulting from the success of Crash Team Racing: Nitro-Fueled. Kostich stated that remasters are ‘obviously having a big impact on our bottom line’; the Crash Bandicoot N. Sane Trilogy sold 10 million copies, for example. He added that it wasn’t just all about the numbers, and that fans want to experience those classic games again. ‘I'd say stay tuned for some future announcements, but just beyond pure remasters, there are also a lot of opportunities now to innovate and think about totally new content within these IPs,’ explained Kostich.
Maybe we'll get a remaster of Blood Stone, or even 007 Legends, and maybe this resurrection will be the Bond game Josh Wise has longed for.
