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Wii Fit Plus also used as an example by Nintendo boss.
Claims its game was meant to be tongue-in-cheek.
The loveable plumber makes use of 'lighthearted and whimsical transformations'.
Tanooki raccoon suit sends the wrong message that it's OK to wear fur, says PETA.
Super Mario 3D Land is a step back and a leap forward. As a gateway drug for those reluctant to embrace Mario in three dimensions, the game should be a huge success.
A third of a million copies sold in Japan.
It's thought buyers are simply replacing their DS units.
Ice White Nintendo 3DS to be released independently in December.
Super Mario director Yoshiaki Koizumi confirms 'more familiar suits' for the Italian plumber.