Sony's been out flexing its marketing muscles again for the upcoming release of Spider-Man on PlayStation 4, with the format holder giving a subway train in New York City a full Spidey makeover.

You've heard the phrase 'all aboard the hype train,' and now you can quite literally do just that. Amazing.

The Times Square Shuttle has been given a full red paint job, complete with a huge shot of the web-slinging superhero on one side, Spidey logo seats, game ads, and even a copy of the Daily Bugle printed onto one of the seats. 

Spider-Man is due out exclusively for PS4 on September 7, and from what Colm played recently, it's shaping up pretty well. Have a butcher's at the latest trailer while you're at it.

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