Video Gamer is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Prices subject to change. Learn more
Sony's been out flexing its marketing muscles again for the upcoming release of Spider-Man on PlayStation 4, with the format holder giving a subway train in New York City a full Spidey makeover.
You've heard the phrase 'all aboard the hype train,' and now you can quite literally do just that. Amazing.
The Times Square Shuttle has been given a full red paint job, complete with a huge shot of the web-slinging superhero on one side, Spidey logo seats, game ads, and even a copy of the Daily Bugle printed onto one of the seats.
Spider-Man is due out exclusively for PS4 on September 7, and from what Colm played recently, it's shaping up pretty well. Have a butcher's at the latest trailer while you're at it.