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Microsoft’s 2015 holiday line-up of Xbox One exclusives sold 88% more units than the exclusive titles released during holiday 2014, marketing exec Aaron Greenberg has revealed.
Speaking to Gamertag Radio, Greenberg explained that while the platform holder didn’t yet have “the final data for December… our exclusive titles this holiday sold 88% more units than our exclusive titles last holiday. So all up, when you take all those great titles and combine them together – Halo, Forza, Tomb Raider, Gears and Rare Replay – we saw a massive increase in game sales.
“We also saw a lot more console sales,” he continued. “We’ve seen Live engagement grow year-over-year. We really primarily measure ourselves against our own yardstick of what we did the previous year, so we’re seeing fantastic growth and results year-over-year as a result of that line-up.”
Microsoft announced earlier today that Rise of the Tomb Raider, Halo 5: Guardians, Forza Motorsport 6 and Gears of War: Ultimate Edition had each sold over 1 million units in the months following their release last year.
It has never disclosed sales data for any of its 2014 holiday exclusives, however, which included Sunset Overdrive, Forza Horizon 2 and Halo: The Master Chief Collection.
But even with sales up year-over-year, the platform holder still expects to sell more units this year than it did during holiday 2015, thanks to the release of games like Gears of War 4 and Halo Wars 2.
“Now as we look forward to 2016, we do have more games, we do expect to sell more games, we do expect it to be even a bigger year than [2015] and we’ll be sharing more about that line-up later in the year, but I think for us, gamers have a lot to look forward to,” Greenberg continued. “We’ve definitely shared some of our really, really big titles that we’re excited about like Gears of War 4, Halo Wars 2 and ReCore and some other big hits that are coming in. We’ll talk more about the line-up and some other surprises as we get later into the year.”
Earlier today it was confirmed that one of Microsoft’s big 2016 titles, Scalebound, had been delayed to 2017.
Source: gamertagradio.com
