Microsoft has released the World Premiere TV commercial for its upcoming 4K-ready console, the Xbox One X. Featuring the anthemic ‘Power’ from Kanye West, the advert wants you to ‘Feel True Power,’ or something along those lines.

The one minute video shows off a montage of clips from the likes of PUBG, Assassin’s Creed Origins, Minecraft, Cuphead, Forza Motorsport 7 and more. Microsoft has interspersed these quick looks at the games coming to the console with what I can only assume are 4K clips of Cristiano Ronaldo scoring a goal, and the original (and best) Aliens movie on Ultra HD Blu Ray. 

The commercial also features a range of actors replete with billowing hair (where possible) and faces of sheer exhilaration, borderline orgasmic at being in the mere presence of the most powerful console of all time. I need a towel.

The Xbox One X is out worldwide on November 7.

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