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Xbox One will launch in China this September, Microsoft, in partnership with BesTV New Media Co. has announced.
“This is a historic moment in our partnership as we work toward the first official Xbox launch in China,” wrote Yusuf Mehdi, corporate vice president of Marketing, Strategy and Business, Xbox. “Xbox One will also be the first system of its kind to launch in China.”
Microsoft hopes to tap into the rapidly growing gaming market in China which grew to more than $13 billion in 2013. Nearly half a billion people in China are playing games.
“On behalf of the entire Xbox team, we are incredibly excited to bring Xbox One and the next generation of games, entertainment, online education and fitness to China,” added Mehdi. “Launching Xbox One in China is a significant milestone for us and for the industry, and it’s a step forward in our vision to deliver the best games and entertainment experiences to more fans around the world.”
Enwei Xie will lead Xbox China as general manager, bringing years of Microsoft experience both in China and abroad.
BesTV, Microsoft’s partner in China, is a subsidiary of Shanghai Media Group and a worldwide leader in home entertainment technology. BesTV has a history of delivering entertainment content and an extensive catalogue of content to share with future Xbox One owners in China.
Microsoft and BesTV formed a joint venture, E-Home Entertainment, during the Shanghai Free Trade Zone expansion in September of last year.
“As part of our partnership, E-Home Entertainment is investing to establish an innovation program that will enable creators and developers to build, publish, and sell their games on Xbox One in China and in other markets where Xbox is available,” explained Mehdi.
He concluded: “We’ll be working hard over the coming months, along with our partners, to ensure we delight a new set of Xbox fans in China in September.”
Source: Xbox Wire
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