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Microsoft has announced that sales of its Xbox 360 console have passed 30 million units worldwide, while its Xbox LIVE service has more than 20 million active members.
Following the biggest year in its history in 2008, Microsoft has stated that the Xbox 360 achieved the highest percentage growth in hardware sales of any console so far in 2009, up 28 per cent over the previous year.
“We’ve always been confident that Xbox 360 offers more entertainment value than any other console on the market, and these latest numbers show that consumers agree,” said Don Mattrick, senior vice president of the Interactive Entertainment Business at Microsoft. “We expect our growth to continue to accelerate. Our news at E3 next week will underscore our commitment to bringing blockbuster entertainment experiences to everyone and to growing the Xbox entertainment brand globally.”
Over the course of this console generation, U.S. consumers alone have spent $14.5 billion across all categories on Xbox 360 at retail. Microsoft also pointed out that the Xbox 360 also leads current-generation consoles in game purchases, with consumers owning an average of 8.3 titles each.
Microsoft concluded that consumers can expect more exciting announcements next week as Xbox 360 kicks off E3 with its press briefing on Monday, June 1.
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