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The Wii U’s price isn’t the reason why the console is failing to find an audience, Nintendo CEO Satoru Iwata has said, claiming that if it was, more units of its lower-priced Wii U Basic SKU would have been sold.
“If the price is actually an issue [with Wii U], then there is some contradiction between the current sales balance between the Basic and Premium versions of the Wii U,” Iwata told CVG.
“The basic version should have sold a lot, but the fact of the matter is that people are buying more of the premium version. So the issue is not there.”
Wii U Basic currently retails for around £229.99 with the Premium version coming in at £279.99. In December 2012, it was reported that the Premium SKU accounted for 60 per cent of Wii U hardware sales.
But rather than lower the price of the console, Iwata believes the problem is the “lack of software”, with the “only solution” being to “provide the mass-market with a number of quality software titles”.
A number of first-party Wii U titles are expected to release between now and Christmas, including Super Mario 3D World, Wii Fit U, Sonic Lost World and Donkey Kong Country: Tropical Freeze, with Bayonetta 2 and Mario Kart 8 to follow next year.
Last month, Nintendo revealed that only 160,000 Wii U consoles had been sold globally between April and June 2013, bringing total sales to 3.61m.
Source: computerandvideogames.com
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