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According to Informa Media and Telecoms, over the next five years 3D TVs will find their way into the homes of 11 million people – but less than half of these will actually use the technology for its intended purpose.
By 2016, a mere 42 per cent of 3DTV owners will be actually watch 3D content, the research says.
“[the report] forecasts that fewer than half of the 11 million 3DTV-ready homes in the UK in 2016 will be active and regular users of 3DTV content.” says Informa’s Adam Thomas.
“Last year, almost 90 per cent of homes with 3D-ready sets were ‘active’ users. This much higher proportion results from early-adopters being significantly more likely to sign up for 3D content services, coupled with operators making content available for free to build some scale.”
“As 3D becomes a ‘default’ technology embedded into more and more sets as standard, it will reach consumers who are not particularly interested in the technology and so the ‘active’ percentage will fall.”
“We do not share the view that 3D represents the obvious next evolutionary step for TV, in the same way that colour followed black and white, or HD is following SD,” Thomas concluded.
Via Tech Radar
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