Ubisoft has explained how digital prices are set on both PlayStation Store and Xbox Games Store, revealing that the cost of digital titles may not be identical across the two networks because of individual "pricing matrices" set by Sony and Microsoft.

"Both Microsoft and Sony provide pricing matrices for games sold digitally via their respective services, similar to the way tiered wholesale pricing works on Apple's iTunes," said Ubisoft in a statement provided to VideoGamer.com this afternoon while responding to concerns over price differentiation between the PS4 store and Xbox One store.

"Developers, including Ubisoft, then select a wholesale price within those tiers that best corresponds to our expectations of the games' overall value and market potential. However, the final retail prices are determined by the vendor.

"Also, because those two matrices are not identical the resulting prices on the two online services don't always align. We're aware this is potentially confusing for customers and are looking into what can be done."

Ubisoft reduced the price of its two digital PS4 titles - Assassin's Creed 4: Black Flag and Just Dance 2014 - on PlayStation Store earlier this afternoon, bringing them in line with the prices on Xbox Games Store.

The games previously cost £3 more on Sony's system.

EA did the same, further reducing the cost of its digital library to match the prices on Xbox One. The average price for digital AAA third-party prices now appears to have settled at £54.99 on both consoles, although first-party digital titles currently cost slightly more on PS4.

Source: Ubisoft Statement