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Ubisoft has announced the acquisition of free-to-play game developer Owlient, bringing the firm’s extensive experience in the management of online game-playing communities, and their Howrse brand into the Ubisoft group.
Founded in Paris in 2005, Owlient set itself apart with its ability to develop the expertise and technology necessary to manage and entertain an online game community.
“We are thrilled to welcome the talented team at Owlient to Ubisoft. Over the last five years they have developed an architecture dedicated to delivering and monetising games as a service, as well as the skills of attracting and retaining online communities,” said Yves Guillemot, chief executive officer at Ubisoft. “This acquisition is the next step in the acceleration of Ubisoft’s free-to-play strategy following last year’s launch of Settlers Online, CSI Crime City and Heroes Kingdoms, as well as the recent beta launch of our ambitious title Tom Clancy’s Ghost Recon Online.”
The move follows Ubisoft’s acquisitions of Massive Entertainment, Nadeo and Quazal, each part of the publisher’s focus on expanding its online expertise and infrastructure in order to expand its portfolio using new online business models.
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