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Ubisoft has seen sales of its 3DS titles increase by eight-fold in Europe following the European 3DS price cut, European marketing and sales director Geoffrey Sardin has revealed.
“We are very pleased with the development,” said Sardin.
Ubisoft Germany’s managing director Ralf Wirsing attributed a 700 per cent increase in German software sales to the new €159 Nintendo 3DS price point.
However, not everyone is as pleased as Ubisoft. An anonymous representative from a major third-party publisher said the 3DS is in need of major first-party console sellers such as Mario Kart 7 and Super Mario Land 3D.
“So far retail is not euphoric,” he said. “The fact that 3DS-software is still treated with great caution in the initial and repeat orders, we see that retail waits for the commercial development.”
“It will be important to watch 3DS when the big Nintendo-titles are out there on holiday season. If the machine does not sell then, it’s definitely dead.”
This week’s UK chart revealed Nintendo’s The Legend of Zelda: Ocarina of Time 3D has surged up the chart to No.4, the second highest chart position it’s obtained since release.
