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THQ Nordic has announced its new Japanese subsidiary that will be in charge of distribution, PR, and marketing of its catalogue of games in the Japanese markets.
Back in 2013, Swedish publisher Nordic Games GmbH snapped up the bankrupt American publisher THQ and its portfolio of former properties. Then, it began to hoover up games and studios like a rebooted Noo-Noo, including Carmageddon, Piranha Bytes, and Warhorse Studios. With only a minor controversy on an AMA hosted on 8chan occurring in March, THQ Nordic is well on its way to a fair shake of the sauce bottle with a global presence and a diverse collection of properties.
‘In our opinion, the only real way to truly embrace (pun intended) the Japanese market is to run it with a team of Japanese professionals, which was our approach for the new Japanese subsidiary,’ said managing director Klemens Kreuzer in a statement. ‘A warm, heartfelt welcome to the entire team based in Tokyo, Japan. Good things come to those who wait and we took our time to realize it with the best setup possible.’
THQ Nordic Japan KK has been set up to distribute and market THQ Nordic’s and HandyGames’ games to a new audience of Japanese players. THQ Nordic acquired HandyGames in 2018 for a sum of €1 million, or about $1.15 million. The studio is known for the Guns n’ Glory series, This Is the Police, and Little Big Workshop.
In addition, THQ Nordic Japan KK has hired Yuji Kato, Junko Kato, Hiroshi Ogawa in the roles of managing director, manager, and project management. ‘Our team is prepared, honoured and absolutely ready to kickstart THQ Nordic’s operations on the Japanese market,’ said Kato. ‘We are honoured that we were given this opportunity and can not wait to bring THQ Nordic content to our Japanese audience.’
