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Speaking to GamesIndustry.biz, THQ boss Brian Farrell has revealed that the publisher is to move away from its strategy to release most of its games across all platforms.
“The way we’re looking at the market over the next five years is that it’s going to be more segmented,” said Farrell. “In the past a lot of publishers – including us – would say, ‘Okay, let’s make a game and get it across every system.’ That’s not our strategy going forward; there are going to be different gamers for the different systems. So our strategy is different types of content, segmented on who the users of the systems are.“
Farrell sees the Xbox 360 and PS3 as consoles “targeted at the core gamer” while the Wii will give THQ opportunities to utilise the many licenses it has secured from Pixar, Nickelodeon and WWE.
Farrell notes that core gamer releases such as Saints Row and Frontlines: Fuel of War will be fewer in number, “but they’ll probably be very large in terms of sales numbers.” On the Wii, the strategy is different though, with the publisher’s approach being “slightly more aggressive” in relation to the number of SKUs published. However, Farrell says revenue between the two is “pretty evenly split.“
Farrell also believes that the console war is going to be pretty even this time around.
“As we look out and reforecast, it looks like a three-way split. I don’t mean to be politically correct here, but that’s not a bad way to be thinking about it. Something could change tomorrow, but it’s going to be a really interesting race. I can’t remember when three platforms co-existed like this,” he concludes.
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