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THQ has announced the launch of a nationwide competition to find the UK’s most imaginative and creative up-and-coming child artists.
To celebrate the upcoming launch of Drawn to Life: The Next Chapter, THQ has launched the ‘Your Hero’ competition. This nationwide initiative invites children from across the UK to create their own video game hero for a chance to win art supplies for their school as well as the unique opportunity to have their creation appear on advertising billboards around their home town as part of the game’s outdoor advertising campaign.
The “Your Hero” competition centres around an online hub (drawyourhero.com), where visitors can create their own hero character using the in-game drawing tools before entering them into the competition and sharing them with friends through the website’s gallery. Visitors to the site will vote for their favourite designs, with the top five from each region moving through to the final voting stage where regional winners will be selected by a celebrity judge.
Each regional winner will see their creation brought to life in their local town via a billboard, win art supplies for their school and copy of the game for themselves. An overall national winner will be selected by the celebrity judge in October and will have their design unveiled to the world at a London gallery event, as well as bagging a host of exclusive prizes.
“The Drawn to Life brand is all about fostering creativity so we are hoping this promotion will enable children to engage with games in a creative and fun way,” said Elizabeth Blackman, Product Marketing Manager for UK & Europe. “Drawing is fundamental to every child’s development so working to put art supplies in schools is a natural fit.”
Drawn to Life: The Next Chapter will release on Nintendo Wii and Nintendo DS on October 16, 2009.
