In Mario Kart 7 you have the option to take the action into a first-person view and steer your kart using 3DS gyro controls.
Now you'll be able to go one further by strapping on the officially licensed Mario Kart 7 Steering Wheel from peripheral maker Hori. So far the add-on is only confirmed for release in Japan, but we're almost certain to see something similar hit European stores.
The first shot of the wheel can be seen in the caption to the right.
Mario Kart 7 launches December 2.
Almost certainly a gimmick, but one which could work well in a TV ad - after all, the same thing did wonders for Mario Kart Wii.