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Tom Clancy’s The Division has become Ubisoft’s biggest-ever launch, selling more copies in its first 24 hours than any game in the publisher’s history.
This means the squad-shooter bettered day one sales of Ubisoft’s previous record-holder Watch Dogs.
In addition total digital game sales also set a new single-day record for Ubisoft across PC, Xbox One and PS4.
“The launch of The Division is a tremendous achievement for Ubisoft, and demonstrates our unrivalled capacity to create fantastic new game brands and transform them into entertainment blockbusters,” said Yves Guillemot, co-founder and CEO, Ubisoft. “This is a momentous day for Ubisoft, but more importantly it marks the start of millions of players’ enduring engagement in The Division’s game world, which we are confident they will love.”
Ubisoft now has three of the top four most successful new game brand launches in history, the odd one out being Destiny which leads the pack.
Source: Ubisoft
