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A Taylor Swift digital gaming experience from free-to-play smartphone and tablet giant Glu Mobile is set to launch later this year, which could be another ticket to print money for the firm behind Kim Kardashian: Hollywood.
Swift will work exclusively with Glu as part of a multi-year partnership to develop and create a new, “one-of-a-kind digital gaming experience”.
“Bringing with her over 227 million social followers, I am thrilled to welcome Taylor Swift, an award-winning singer, musician and songwriter, to Glu’s family,” said Niccolo de Masi, Glu Chairman and CEO. “We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience.
“Glu is equally committed to designing never before seen gameplay elements that utilize Taylor’s unique creativity. Accordingly, we will spend the required development time to ensure this innovation is achieved.”
Glu had hoped to repeat the success of Kim Kardashian: Hollywood with Katy Perry Pop which launched back in December, but has thus far failed to provide a positive return on investment. The firm will be hoping the Taylor Swift game doesn’t suffer the same fate.
Before Taylor Swift’s digital gaming debut Glu will release games utilising Britney Spears and Nicki Minaj.
Source: Glu Investor Relations
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