Take-Two anticipates smaller windows between games

Take-Two anticipates smaller windows between games
Josh Wise Updated on by

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Take-Two chairman and CEO Strauss Zelnick has said that the gaps between the company's games will be getting smaller.

In an interview with GamesIndustry, Zelnick was asked about the lengthy stretches of time between games. Zelnick said, 'I don't see it expanding further. In fact, I would expect in many instances it may compress.'

If you think about games like Grand Theft Auto, Bioshock, and Red Dead Redemption, you might feel that shorter time between projects may not be ideal. Personally, I'm happy with longer stretches; they keep games fresh, along with my appetite for them.

Zelnick also seemed to realise the merits of the long wait: 'We find that intersection between the time it takes our creators to do the best work in the industry on the one hand, and what the consumer wants, recognizing that building anticipation is a good thing.'

Zelnick was asked what might make the gap shorter, and he explained, 'It's possible that games may be a bit shorter than they were in certain instances. It's possible that the ability to deliver content on an ongoing basis for a long time after an initial release of a hit would mean that perhaps that initial release wouldn't be as long in terms of number of hours of gameplay as previously had been demanded in a world where that was all you were getting.'

To read the full interview, go over to GamesIndustry.biz.