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Supermarkets are now the cheapest place to buy your video games, beating online retailers by an average of two pence, reports the Entertainment Retailers Association.
Citing Chart-Track data, the average price of video games in 2012 rose 3.2 per cent year-on-year to £26.45. However, shop at a supermarket and you’d pay an average of £25.50, two pence less than the average online price of £25.52. Online prices saw a huge price hike of almost £2 following the closure of the Channel Island Tax loophole.
Meanwhile it’s the specialist and indie stores which remain the most expensive, charging an average of £27.82 per game. However, high-street retailers held a 42.5 per cent market share of all software revenue in 2012, followed by supermarkets with 29.5 per cent and online with 28 per cent.
Supermarkets regularly price new releases aggressively in order to get customers in their stores, meaning the likes of Tesco, Asda and Sainsbury’s tend to offer good deals for big releases during the launch period.
Source: MCV
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