Nintendo's Super Mario Run was downloaded a staggering 37 million times in the three days following its App Store launch on December 15, data supplied to by app data firm App Annie has revealed.

The biggest territory was the US which accounted for just over 11 million downloads. The UK took five per cent of downloads, equating to a smidgen short of two million.

Super Mario Run is free to download, but you must pay $10 to unlock the bulk of the game. First day downloads were said to be 10 million, generating an estimated $4 million. Pokemon Go generated $3m on day one.

App Annie notes that users had 2.4 play sessions per day, with each averaging five minutes 35 seconds.


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