Speaking to GameDaily BIZ, Scott Steinberg, VP of Product Marketing at Sony Computer Entertainment America, has revealed that Sony isn't too concerned that it is unable to offer PlayStation 3 gamers the much hyped Grand Theft Auto IV DLC which will be available to Xbox 360 owners.

"... there's going to be a lot of game to Grand Theft Auto IV to the point where I think most people will have that Grand Theft Auto experience on the PS3, day and date, same core game shipping on the 360," said Steinberg. "Perhaps they'll be shipping some episodic content in the fall, but there is a whole lot of product shipping on the PS3 in April and I personally don't think there's going to be a huge percentage of folks who jump into downloadable content for another price when they're still playing through the core product."

Steinberg also noted: "...when you combine GTA IV with MGS 4 and Gran Turismo 5 Prologue, all the exclusive content that we've got going forward, I think that goes from tipping point to shoving point for consumers who are on the fence, wondering what platform should I buy."

He continued: "I think the clear exclusive message that we have is that the PS3 is where, not only do you get Grand Theft Auto, but you'll get MGS, you'll get Gran Turismo and these are also brands that have moved hardware units. It's the elite of the elite products that actually enable hardware to be sold with software and we'll have three of them."

We're pretty confident Microsoft has its own system sellers lined-up also, with the likes of Gears of War 2, Fable 2 and Ninja Gaiden 2 all to follow the release of Grand Theft Auto IV.