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Sony believes the upcoming launch of Star Wars Battlefront from EA will perform very well on PS4 because gamers see the platform as the system of choice for shooters.
“This generation, the shooter audience is tending to switch over to PS4, so we’ve got high expectations for Star Wars Battlefront around both launch and into next year,” PlayStation group marketing manager Lauren Bradley told MCV.
Bradley also believes Battlefront will tap into nostalgia to help shift units.
“When we first saw [the Battlefront TV ad] I think everyone in the office suddenly had something in their eye. It really pulls on the heart strings and celebrates nostalgia, which aligns well with PlayStation’s 20th anniversary.
“One of the most favourited comments on our Facebook post was ‘the nostalgia is strong with this one’. Star Wars is so important to so many of us, those who love it often have that one friend they grew up watching it with so its a good way to get the local co-op message across.”
Star Wars Battlefront launches November 19 on PS4, Xbox One and PC.
Source: MCV
About the Author
Star Wars: Battlefront (2015)
- Platform(s): PC, PlayStation 4, Xbox One
- Genre(s): Action, First Person, Shooter
